The construction of urbanization also provides opportunities for new wall materials. Taking Fujian Province as an example, according to the outline of the 11th Five Year Plan for the national economic and social development of Fujian Province, by 2010, the level of urbanization will be increased from 47% to 52%, and the annual housing demand for new urban population will be 16 million square meters; the per capita construction area of urban housing in Fujian Province will be increased from 32.2 square meters to 35 square meters, with 24.6 million to 27.5 million square meters per year; In five years, the new area of rural residential construction will reach 110 million ~ 125 million square meters, which provides a huge market space for the development of new wall materials. In recent years, the industrial scale of new wall materials has expanded and the price has decreased rapidly. Compared with solid clay brick, it has certain price advantages. However, due to the influence of traditional ideas, the government's enforcement of relevant policies and regulations will have an important impact on the future of new wall materials enterprises.

It is understood that the price is becoming a "sharp weapon" for new wall materials to seize the market. With the development of production technology and technology, the price of some new wall materials has been greatly reduced compared with previous years, and the unit price of many products is less than 0.30 yuan. At present, with the strengthening of cultivated land protection in other areas of China, the materials for firing solid clay brick become scarce. In addition, with the rise of coal price, the factory price of solid clay brick is increasing year by year.

According to incomplete statistics, according to the standard of solid clay brick, with the rapid development of urban construction, the consumption of domestic wall brick is more than 600 billion standard bricks every year in recent years. The price of each standard clay brick in the domestic market is RMB 0.25. In other words, in recent years, the total market share of domestic wall tiles has reached an astonishing 150 billion yuan. In fact, due to the traditional concept, when building new houses in rural areas, more solid clay bricks are used, which leads to the price of solid clay bricks rising to about 0.45 yuan per piece, and the actual market size is close to 270 billion yuan.

Since 2005, China's building energy-saving standards have been significantly improved. By 2010, China's urban buildings should reach 50% of the design standard; by 2020, new buildings should achieve at least 65% energy-saving. At present, domestic building energy-saving has just started, and the main material is polystyrene. To achieve the goal of 65% energy-saving in 2020, it is necessary to carry out comprehensive energy-saving measures for 43 billion square meters of building external walls.

It is one of the effective ways to reduce energy consumption in our country to promote the use of external insulation. At present, the energy loss of housing in China is about 50% for walls, 10% for roofs, 25% for doors and windows, and 15% for basements and floors. Therefore, the thermal insulation of wall and roof is an important part to improve the building energy efficiency. How to choose a kind of safe and environmental protection wall insulation building materials, is the industry needs to pay attention to, and determines the healthy development of building energy conservation and insulation building materials industry in China.

Polyurethane rigid foam is the most cost-effective in exterior wall insulation materials. After the start of building insulation market, the demand of polymeric MDI and rigid foam polyether is facing explosive growth. Yantai Wanhua, the leading enterprise of MDI, the main raw material of polyurethane, will benefit greatly in the future.

Among the building energy-saving and thermal insulation materials in developed countries, polyurethane accounts for 75% of the market share, polystyrene and glass wool account for 5% and 10% respectively. However, less than 10% of the current building thermal insulation materials in China use polyurethane rigid foam materials. The building energy conservation and thermal insulation Market will be the application field with the largest consumption growth potential of polyurethane rigid foam in China in the future.
It is understood that the sales market of rigid polyurethane foam in the United States is dominated by the construction industry, accounting for 55%, the refrigeration industry accounting for 18%, the insulation industry accounting for 10%, and the packaging and transportation industry accounting for 8% and 6% respectively; The consumption proportion of rigid foam in Europe and other economically developed areas is basically similar to that of the United States, while the consumption of rigid polyurethane foam in the refrigeration industry in China is 59%, and that in the construction industry is only 19.2%. Compared with the consumption structure of developed countries, the domestic rigid polyurethane foam has a huge space in the construction field.

In addition, Fangda group, Jianghe curtain wall (601886), AVIC Sanxin and other enterprises are expected to obtain development in external wall thermal insulation.

Fangda group is a well-known large-scale high-tech enterprise in China. It has three industrial systems, namely, energy conservation and environmental protection, rail transit equipment and semiconductor lighting industry. It has strong competitive advantages, and all three industries are in line with the national industrial orientation. It is one of the leaders in China's energy conservation and emission reduction industry, and is expected to benefit from the construction of national low-carbon economy in the future. The high-tech energy-saving and environmental protection curtain wall developed by the company has been successfully applied to the first green Olympic demonstration building in China, Tsinghua University ultra-low energy consumption demonstration building. The energy-saving and environmental protection curtain wall can produce 30% energy-saving effect compared with ordinary curtain wall. The company has 124 curtain wall product patents, and the market influence and competitiveness of high-end products such as energy conservation and environmental protection are increasing.

Jianghe curtain wall is an integrated solution provider of curtain wall system integrating product R & D, engineering design, precision manufacturing, installation and construction, consulting service and finished product export. It is the most powerful and growing high-end curtain wall enterprise in China, and a major leader and leading enterprise in the global construction curtain wall industry. Scale, R & D strength, brand and strong regional penetration ability are the core competitiveness of the company. The company is the main leader in the domestic and global curtain wall market, with comprehensive product line, excellent engineering performance and good brand image, leading R & D and design ability and technology, strong industrial integration, rapid replication and expansion ability, etc; The company has excellent ability to expand across regions. Relying on the global extensive sales and marketing and service network, the company has successfully achieved revenue in 10 overseas regions and countries by the end of 2010.

AVIC Sanxin is a professional curtain wall company with a complete industrial chain integrating R & D, design and construction of curtain wall engineering, production and sales of curtain wall glass products. This is an advantage that competitors in the same industry do not have. The company ranks first in the field of point supported glass curtain wall in China, and the advanced technology of production equipment and technology ranks the top in China. Its business scale and market share rank third in the same industry in 2004, 2005, 2006 and 2007, and have high popularity and influence. Due to the fierce competition in the curtain wall engineering industry, the company gradually expanded its business to the energy-saving curtain wall and special glass industry, cooperated with American PPG and introduced its advanced technology, which is beneficial to the improvement of the company's profitability. The company plans to participate in the directional capital increase of Beijing Aviation Materials Baimu new material technology Engineering Co., Ltd., take aviation coating as a breakthrough to enter the field of aviation materials, and develop aviation materials business during the 12th Five Year Plan period. Baimu new materials is a subsidiary of AVIC, which holds 87% of the shares, while AVIC is the actual controller of the company, the subordinate institution of AVIC.