With regard to the development of building materials industry, at present, the first-line brands of home furnishing materials have great influence in cities, and even many brands have established exclusive stores in various counties of Shandong Province, extending their products and services to the counties. However, the brand awareness of first-line brands in rural areas is far less than that in cities. The contradiction of brand price is prominent, and the building material market should not develop itself and constantly develop itself.

New building materials promote business opportunities in the market, and the building materials industry is shining. The first-line brands of home building materials have a great influence in the city. Even many brands have established exclusive stores in various counties of Shandong Province, extending products and services to the counties.

The continuous development of new building materials industry, new building materials breakthrough, recently, the news that "building materials to the countryside" has been written into the central "No. 1 document" has been reprinted by many media, some media said that "building materials to the countryside" is another major measure to expand domestic demand after "home appliances to the countryside" and "automobile to the countryside". The author has been engaged in the home building materials industry for many years, and is lucky to work in Linyi for half a year The prospect of "building materials going to the countryside" is worrying.

Building materials industry to promote the development of new building materials to become a dazzling beacon

The consumption concept of home building materials is the primary problem to be solved in "building materials going to the countryside". In Jinan City, the price of a house with a building area of 120 square meters is about 900000, which is a very normal thing. It costs about 100000 yuan to decorate building materials products, so the decoration cost accounts for 11% of the house purchase cost. In this way, the cost of decoration and building materials products does not exceed the psychological expectation of consumers. In every village of Shandong Province, the construction cost of a house with a building area of 120 square meters is about 50000 yuan. If it is decorated according to the middle and low-grade decoration and purchase complete household building materials products, it will cost at least 30000 yuan. In this way, the decoration cost accounts for about 60% of the building cost, which obviously exceeds the psychological expectation of consumers. In this case, few consumers carry out decoration or even if the decoration can only be done in grass It's all over the place. No matter how much state subsidies, it is impossible to achieve more than 50% of the decoration cost. Therefore, the consumption concept is the first problem to be solved in "building materials going to the countryside".